46.1% of matchups won
2,782 matchups
Elo 1527
tracked 2025/05/15 → 2026/09/27
mission: Providing accessible groceries · Retail industry · businesses
Public sentiment
how often it gets picked, by matchup framing45%
picked as helping wellbeing
1,935 matchups
49%
picked as hurting wellbeing
847 matchups
People are split on it.
Who rates it higher
See who rates Lidl higher
The 4 splits (party, gender, age, US vs. international) are free with an email. No password.
Rating over time
Elo, 7-day average · history as of 2025-08-29Related
Similar organizations
01
Tesco
→
72.2% wins · British multinational retailer
02
Kroger
→
60.8% wins · American multinational retailing company
03
Albert Heijn
→
64.8% wins · Dutch supermarket chain founded in 1887
04
DHL
→
60.4% wins · German logistics company and division of Deutsche Post
05
Lowe's
→
40.2% wins · American home improvement retail chain
Known for
- 12,200+ stores worldwide
- €125.5 billion revenue
- Founded in 1932
- Major U.S. expansion
- Sustainable practices initiatives
Based on 2,782 head-to-head matchups from Mic Check's global survey; ratings use Elo (1500 = neutral start). Latest data 2026/09/27. Full rankings ·
Want the full story?
Tracking over time, custom demographic cuts, benchmarking and message testing.
Commission a study →