61.1% of matchups won
686 matchups
Elo 1782
tracked 2025/05/15 → 2026/10/26
mission: Create happy moments worldwide · Confectionery industry · businesses
Public sentiment
how often it gets picked, by matchup framing58%
picked as helping wellbeing
584 matchups
76%
picked as hurting wellbeing
102 matchups
On balance people see it as hurting.
Who rates it higher
See who rates Haribo higher
The 3 splits (party, gender, age, US vs. international) are free with an email. No password.
Rating over time
Elo, 7-day average · history as of 2025-08-29Related
Similar organizations
01
Hershey Company (The)
→
41.2% wins · American corporation
02
Ferrero SpA
→
27.6% wins · Italian manufacturer of chocolate and confectionery products
03
Mondelez International
→
30.5% wins · American multinational confectionery, food and beverage conglomerate
04
Coca-Cola Company (The)
→
42.6% wins · American multinational beverage corporation
05
Coca-Cola
→
43.3% wins · carbonated brown-colored soft drink
Known for
- First gummy candy
- Over 100 million Goldbears daily
- International distribution expansion
- Established US factory in 2023
- Ninety-nine percent brand awareness
Based on 686 head-to-head matchups from Mic Check's global survey; ratings use Elo (1500 = neutral start). Latest data 2026/10/26. Full rankings ·
Want the full story?
Tracking over time, custom demographic cuts, benchmarking and message testing.
Commission a study →