44.0% of matchups won
332 matchups
Elo 1565
tracked 2025/05/30 → 2026/10/27
mission: Serve customers with exceptional quality · Retail industry · companies · businesses
Public sentiment
how often it gets picked, by matchup framing41%
picked as helping wellbeing
228 matchups
51%
picked as hurting wellbeing
104 matchups
On balance people see it as hurting.
Who rates it higher
See who rates Nordstrom higher
The 3 splits (party, gender, age, US vs. international) are free with an email. No password.
Rating over time
Elo, 7-day average · history as of 2025-08-29Related
Similar organizations
01
Macy's
→
45.4% wins · department store chain in the United States
02
Kohl's
→
50.0% wins · American department store chain
03
Tiffany & Co.
→
24.4% wins · American multinational luxury jewelry and specialty retailer
04
J. C. Penney
→
56.7% wins · American department store chain
05
Target Corporation
→
62.8% wins · American retailer and supermarket chain
Known for
- Founded in 1901
- Expanded to 386 locations
- Launched Nordstrom Rack
- Acquired HauteLook
- Promoted sustainable practices
Based on 332 head-to-head matchups from Mic Check's global survey; ratings use Elo (1500 = neutral start). Latest data 2026/10/27. Full rankings ·
Want the full story?
Tracking over time, custom demographic cuts, benchmarking and message testing.
Commission a study →