26.5% of matchups won
332 matchups
Elo 1266
tracked 2025/07/16 → 2026/04/26
mission: Facilitate online classifieds · Online advertising · businesses
Public sentiment
how often it gets picked, by matchup framing20%
picked as helping wellbeing
178 matchups
34%
picked as hurting wellbeing
154 matchups
On balance people see it as hurting.
Who rates it higher
See who rates Backpage higher
The 2 splits (party, gender, age, US vs. international) are free with an email. No password.
Rating over time
Elo, 7-day average · history as of 2025-08-29Related
Similar organizations
01
avito.ru
→
28.4% wins · Russian classified advertisements website
02
Mercado Libre
→
38.0% wins · Argentine E-commerce company & banking
03
eBay Inc.
→
47.3% wins · American multinational internet corporation that manages eBay.com
04
Etsy
→
54.1% wins · American e-commerce website focused on handmade or vintage items
05
Airbnb
→
50.3% wins · American online platform for rental accommodations
Known for
- Second largest classifieds site
- Closed adult section 2017
- FBI recognition for cooperation
- Facilitated investigations
- Shutdown by DOJ
Based on 332 head-to-head matchups from Mic Check's global survey; ratings use Elo (1500 = neutral start). Latest data 2026/04/26. Full rankings ·
Want the full story?
Tracking over time, custom demographic cuts, benchmarking and message testing.
Commission a study →