48.7% of matchups won
643 matchups
Elo 1417
tracked 2025/05/16 → 2026/10/28
mission: Provide affordable air travel · Air transportation · companies · businesses
Public sentiment
how often it gets picked, by matchup framing43%
picked as helping wellbeing
474 matchups
64%
picked as hurting wellbeing
169 matchups
On balance people see it as hurting.
Who rates it higher
See who rates Southwest Airlines higher
The 3 splits (party, gender, age, US vs. international) are free with an email. No password.
Rating over time
Elo, 7-day average · history as of 2025-08-29Related
Similar organizations
01
Frontier Airlines
→
40.6% wins · airline in the United States
02
JetBlue Airways
→
46.5% wins · airline from the United States
03
American Airlines
→
40.3% wins · major airline of the United States
04
United Airlines
→
52.3% wins · American airline
05
Delta Air Lines
→
47.4% wins · airline in the United States (1929–present)
Known for
- 47 years of profitability
- Largest Boeing 737 operator
- Extensive destination network
- Innovative customer service policies
- Active environmental initiatives
Based on 643 head-to-head matchups from Mic Check's global survey; ratings use Elo (1500 = neutral start). Latest data 2026/10/28. Full rankings ·
Want the full story?
Tracking over time, custom demographic cuts, benchmarking and message testing.
Commission a study →