41.2% of matchups won
340 matchups
Elo 1543
tracked 2025/05/14 → 2026/10/18
mission: Inspire play through toys · Toys and entertainment · businesses
Public sentiment
how often it gets picked, by matchup framing36%
picked as helping wellbeing
206 matchups
49%
picked as hurting wellbeing
134 matchups
On balance people see it as hurting.
Who rates it higher
See who rates Mattel higher
The 3 splits (party, gender, age, US vs. international) are free with an email. No password.
Rating over time
Elo, 7-day average · history as of 2025-08-29Related
Similar organizations
01
Hasbro
→
35.3% wins · American multinational toy and entertainment company
02
Walt Disney Company (The)
→
55.1% wins · American multinational mass media company
03
Nike, Inc.
→
56.0% wins · American athletic equipment company
04
Walt Disney
→
52.4% wins · American animator, producer, director, screenwriter, voice actor...
05
Nintendo
→
46.3% wins · Japanese multinational video game and consumer electronics company
Known for
- Founded Barbie
- Acquired Fisher-Price
- Top global toy property
- Created Hot Wheels
- Established Mattel Adventure Park
Based on 340 head-to-head matchups from Mic Check's global survey; ratings use Elo (1500 = neutral start). Latest data 2026/10/18. Full rankings ·
Want the full story?
Tracking over time, custom demographic cuts, benchmarking and message testing.
Commission a study →