60.4% of matchups won
845 matchups
Elo 1412
tracked 2025/05/15 → 2026/10/21
mission: To improve homes and lives · Retail and housing · company in dow jones industrial average · businesses · company in fortune 500 · companies
Public sentiment
how often it gets picked, by matchup framing61%
picked as helping wellbeing
671 matchups
59%
picked as hurting wellbeing
174 matchups
People are split on it.
Who rates it higher
See who rates Home Depot (The) higher
The 3 splits (party, gender, age, US vs. international) are free with an email. No password.
Rating over time
Elo, 7-day average · history as of 2025-08-29Related
Similar organizations
01
Lowe's
→
40.2% wins · American home improvement retail chain
02
Habitat for Humanity
→
76.1% wins · American nonprofit organization known for charitable home...
03
Dick's Sporting Goods
→
40.0% wins · American sporting goods retailing corporation
04
Wayfair
→
37.0% wins · American e-commerce company
05
Best Buy
→
53.5% wins · American multinational consumer electronics retailer
Known for
- Largest home improvement retailer
- $151 billion revenue in 2021
- Over 2,300 stores
- 490,600 employees
- $200 million donations
Based on 845 head-to-head matchups from Mic Check's global survey; ratings use Elo (1500 = neutral start). Latest data 2026/10/21. Full rankings ·
Want the full story?
Tracking over time, custom demographic cuts, benchmarking and message testing.
Commission a study →