41.1% of matchups won
258 matchups
Elo 1695
tracked 2025/10/19 → 2026/10/26
mission: Promote outdoor recreation · Outdoor retail · billionaires
Public sentiment
how often it gets picked, by matchup framing37%
picked as helping wellbeing
233 matchups
76%
picked as hurting wellbeing
25 matchups
On balance people see it as hurting.
Who rates it higher
See who rates John Morris higher
The 1 splits (party, gender, age, US vs. international) are free with an email. No password.
Rating over time
Elo, 7-day averageRelated
Similar people
01
Michael Moritz
→
51.9% wins · British businessman
02
Woody Johnson
→
43.2% wins · American businessman, ambassador
03
Jim Davis
→
32.9% wins · American businessman and chairman of New Balance
04
Mark Walter
→
35.3% wins · American businessman
05
John Muir
→
56.5% wins · Scottish-American naturalist (1838–1914)
Known for
- Founded Bass Pro Shops
- Acquired Cabela's
- Opened Wonders of Wildlife
- Established Big Cedar Lodge
- Received Audubon Medal
Based on 258 head-to-head matchups from Mic Check's global survey; ratings use Elo (1500 = neutral start). Latest data 2026/10/26. Full rankings ·
Want the full story?
Tracking over time, custom demographic cuts, benchmarking and message testing.
Commission a study →