33.8% of matchups won
240 matchups
Elo 1624
tracked 2025/05/15 → 2026/10/25
mission: Expand sports retail empire · Retail and sports business · billionaires
Public sentiment
how often it gets picked, by matchup framing25%
picked as helping wellbeing
183 matchups
63%
picked as hurting wellbeing
57 matchups
On balance people see it as hurting.
Rating over time
Elo, 7-day average · history as of 2025-08-29Related
Similar people
Known for
- Founded Sports Direct
- Owned Newcastle United FC
- Acquired Fraser Group
- Purchased multiple sports brands
- Made UK billionaire list
Based on 240 head-to-head matchups from Mic Check's global survey; ratings use Elo (1500 = neutral start). Latest data 2026/10/25. Full rankings ·
Want the full story?
Tracking over time, custom demographic cuts, benchmarking and message testing.
Commission a study →