39.9% of matchups won
331 matchups
Elo 1470
tracked 2025/05/15 → 2026/10/22
mission: Affordable fashion for everyone · Retail and fashion · businesses
Public sentiment
how often it gets picked, by matchup framing38%
picked as helping wellbeing
205 matchups
43%
picked as hurting wellbeing
126 matchups
People are split on it.
Who rates it higher
See who rates Primark higher
The 3 splits (party, gender, age, US vs. international) are free with an email. No password.
Rating over time
Elo, 7-day average · history as of 2025-08-29Related
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Known for
- Opened 450 stores
- Revenue of £9 billion
- Expanded to the USA
- Sustainability initiatives launched
- Acquired Littlewoods stores
Based on 331 head-to-head matchups from Mic Check's global survey; ratings use Elo (1500 = neutral start). Latest data 2026/10/22. Full rankings ·
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