36.3% of matchups won
344 matchups
Elo 1475
tracked 2025/05/14 → 2026/09/20
mission: Provide affordable fashion · Fashion industry · businesses
Public sentiment
how often it gets picked, by matchup framing35%
picked as helping wellbeing
204 matchups
38%
picked as hurting wellbeing
140 matchups
People are split on it.
Who rates it higher
See who rates H&M higher
The 3 splits (party, gender, age, US vs. international) are free with an email. No password.
Rating over time
Elo, 7-day average · history as of 2025-08-29Related
Similar organizations
01
Zara
→
32.2% wins · retailer for clothing, headquartered in Spain
02
Primark
→
39.9% wins · Irish clothing retailer
03
Gap
→
34.0% wins · American multinational clothing and accessories retailer
04
Kohl's
→
50.0% wins · American department store chain
05
J. C. Penney
→
56.7% wins · American department store chain
Known for
- Global store presence
- Sustainability initiatives
- Founder of H&M Foundation
- Diverse brand collaborations
- Prominent recycling programs
Based on 344 head-to-head matchups from Mic Check's global survey; ratings use Elo (1500 = neutral start). Latest data 2026/09/20. Full rankings ·
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