49.2% of matchups won
2,655 matchups
Elo 1290
tracked 2025/03/01 → 2026/09/03
mission: Brand development and licensing · Brand management · companies
Public sentiment
how often it gets picked, by matchup framing42%
picked as helping wellbeing
1,727 matchups
63%
picked as hurting wellbeing
928 matchups
On balance people see it as hurting.
Who rates it higher
See who rates Authentic Brands Group higher
The 4 splits (party, gender, age, US vs. international) are free with an email. No password.
Rating over time
Elo, 7-day average · history as of 2025-08-29Related
Similar organizations
01
Big Baller Brand
→
25.4% wins · American sports apparel company
02
ABB Group
→
39.8% wins · Swedish-Swiss robotics and electrical equipment company
03
Creative Artists Agency
→
60.3% wins · American talent and sports agency
04
American International Group
→
35.8% wins · American multinational insurance corporation
05
Constellation Brands
→
30.3% wins · American alcoholic beverage manufacturer
Known for
- Acquired Reebok
- Purchased Sports Illustrated
- Partnered with David Beckham
- Acquired Brooks Brothers
- Managed Elvis Presley's estate
Based on 2,655 head-to-head matchups from Mic Check's global survey; ratings use Elo (1500 = neutral start). Latest data 2026/09/03. Full rankings ·
Want the full story?
Tracking over time, custom demographic cuts, benchmarking and message testing.
Commission a study →