25.4% of matchups won
354 matchups
Elo 1530
tracked 2025/05/15 → 2026/09/08
mission: Design and sell sportswear · Sportswear industry · companies
Public sentiment
how often it gets picked, by matchup framing18%
picked as helping wellbeing
186 matchups
34%
picked as hurting wellbeing
168 matchups
On balance people see it as hurting.
Who rates it higher
See who rates Big Baller Brand higher
The 3 splits (party, gender, age, US vs. international) are free with an email. No password.
Rating over time
Elo, 7-day average · history as of 2025-08-29Related
Similar organizations
01
Under Armour
→
35.3% wins · American sports clothing and accessories company
02
Foot Locker
→
28.8% wins · American sportswear and footwear retailer
03
Nike, Inc.
→
56.0% wins · American athletic equipment company
04
New Balance
→
40.1% wins · American footwear manufacturer
05
VF
→
27.4% wins · American global apparel & footwear company
Known for
- Launched signature shoes
- Created Junior Basketball Association
- Funded exhibition games
- Partnership with Lithuanian water company
- Released premium aftermarket wheels
Based on 354 head-to-head matchups from Mic Check's global survey; ratings use Elo (1500 = neutral start). Latest data 2026/09/08. Full rankings ·
Want the full story?
Tracking over time, custom demographic cuts, benchmarking and message testing.
Commission a study →