35.3% of matchups won
292 matchups
Elo 1387
tracked 2025/05/16 → 2026/04/15
mission: Innovating athletic performance gear · Sports apparel industry · businesses
Public sentiment
how often it gets picked, by matchup framing27%
picked as helping wellbeing
180 matchups
49%
picked as hurting wellbeing
112 matchups
On balance people see it as hurting.
Who rates it higher
See who rates Under Armour higher
The 2 splits (party, gender, age, US vs. international) are free with an email. No password.
Rating over time
Elo, 7-day averageRelated
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02
Adidas AG
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03
Lululemon Athletica
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04
VF
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05
Nike, Inc.
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Known for
- Largest NCAA sponsorship deal
- Acquired MyFitnessPal
- Official MLB uniform provider
- Launched Curry Brand
- Pioneered moisture-wicking apparel
Based on 292 head-to-head matchups from Mic Check's global survey; ratings use Elo (1500 = neutral start). Latest data 2026/04/15. Full rankings ·
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