20.3% of matchups won
562 matchups
Elo 1269
tracked 2025/05/25 → 2026/04/10
mission: Serve quality fast food · Fast food industry · businesses
Public sentiment
how often it gets picked, by matchup framing27%
picked as helping wellbeing
268 matchups
14%
picked as hurting wellbeing
294 matchups
On balance people see it as helping.
Who rates it higher
See who rates Wimpy higher
The 3 splits (party, gender, age, US vs. international) are free with an email. No password.
Rating over time
Elo, 7-day averageRelated
Similar organizations
01
McDonald's
→
42.6% wins · American fast food restaurant chain
02
MrBeast Burger
→
34.6% wins · American fast-food chain
03
Yum! Brands
→
55.2% wins · American fast food company
04
Burgeranch
→
28.9% wins · Israeli fast food restaurant chain
05
Chipotle Mexican Grill
→
33.3% wins · American fast casual Mexican restaurant chain
Known for
- Founded in 1934
- Expanded to 1,500 locations
- Acquired by Famous Brands
- Rebranded in the UK
- Ongoing international franchises
Based on 562 head-to-head matchups from Mic Check's global survey; ratings use Elo (1500 = neutral start). Latest data 2026/04/10. Full rankings ·
Want the full story?
Tracking over time, custom demographic cuts, benchmarking and message testing.
Commission a study →