55.2% of matchups won
661 matchups
Elo 1358
tracked 2025/05/31 → 2026/10/17
mission: Feed the world · Fast food industry · company in s and p 500 · companies
Public sentiment
how often it gets picked, by matchup framing65%
picked as helping wellbeing
482 matchups
30%
picked as hurting wellbeing
179 matchups
On balance people see it as helping.
Who rates it higher
See who rates Yum! Brands higher
The 3 splits (party, gender, age, US vs. international) are free with an email. No password.
Rating over time
Elo, 7-day average · history as of 2025-08-29Related
Similar organizations
Known for
- Global restaurant presence
- Acquired Habit Burger Grill
- International expansion
- Spin-off from PepsiCo
- Tech acquisitions
Based on 661 head-to-head matchups from Mic Check's global survey; ratings use Elo (1500 = neutral start). Latest data 2026/10/17. Full rankings ·
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