13.6% of matchups won
418 matchups
Elo 1166
tracked 2025/05/15 → 2026/09/03
mission: Mining and trading diamonds · Diamond industry · businesses
Public sentiment
how often it gets picked, by matchup framing11%
picked as helping wellbeing
163 matchups
15%
picked as hurting wellbeing
255 matchups
People are split on it.
Who rates it higher
See who rates De Beers higher
The 2 splits (party, gender, age, US vs. international) are free with an email. No password.
Rating over time
Elo, 7-day average · history as of 2025-08-29Related
Similar organizations
01
Diageo
→
14.4% wins · multinational alcoholic beverages company
02
Tiffany & Co.
→
24.4% wins · American multinational luxury jewelry and specialty retailer
03
BP
→
39.4% wins · British multinational oil and gas company
04
Glencore
→
40.6% wins · metals and minerals, and energy products company
05
Constellation Brands
→
30.3% wins · American alcoholic beverage manufacturer
Known for
- Founded in 1888
- Monopoly control
- Kimberley Process leader
- Conflict-free diamonds
- Synthetic diamond launch
Based on 418 head-to-head matchups from Mic Check's global survey; ratings use Elo (1500 = neutral start). Latest data 2026/09/03. Full rankings ·
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