46.5% of matchups won
2,340 matchups
Elo 1552
tracked 2025/05/27 → 2025/07/15
mission: End littering and improve recycling · Environmental improvement · nonprofits
Public sentiment
how often it gets picked, by matchup framing43%
picked as helping wellbeing
1,693 matchups
57%
picked as hurting wellbeing
647 matchups
On balance people see it as hurting.
Who rates it higher
See who rates Keep America Beautiful higher
The 4 splits (party, gender, age, US vs. international) are free with an email. No password.
Rating over time
Elo, 7-day average · history as of 2025-08-29Related
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02
Scouting America
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03
Common Cause
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50.6% wins · organization
04
Better Business Bureau
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05
Up with People
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Known for
- Crying Indian PSA
- America Recycles Day
- Comprehensive litter study
- Clean Community System
- Tree planting merger
Based on 2,340 head-to-head matchups from Mic Check's global survey; ratings use Elo (1500 = neutral start). Latest data 2025/07/15. Full rankings ·
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