63.0% of matchups won
511 matchups
Elo 1400
tracked 2025/05/15 → 2026/10/18
mission: Sustainable living for all · Consumer goods · businesses
Public sentiment
how often it gets picked, by matchup framing71%
picked as helping wellbeing
360 matchups
44%
picked as hurting wellbeing
151 matchups
On balance people see it as helping.
Who rates it higher
See who rates Unilever higher
The 3 splits (party, gender, age, US vs. international) are free with an email. No password.
Rating over time
Elo, 7-day average · history as of 2025-08-29Related
Similar organizations
01
Colgate-Palmolive
→
60.8% wins · American multinational consumer products company
02
Procter & Gamble
→
51.8% wins · American multinational consumer goods corporation
03
Shell
→
45.4% wins · British multinational oil and gas company
04
Kimberly-Clark
→
53.2% wins · American multinational company
05
Forever Living Products
→
63.1% wins · American multi-level marketing company
Known for
- Largest soap producer
- Over 190 countries
- Diverse brand portfolio
- Acquisitions of major brands
- Corporate social responsibility
Based on 511 head-to-head matchups from Mic Check's global survey; ratings use Elo (1500 = neutral start). Latest data 2026/10/18. Full rankings ·
Want the full story?
Tracking over time, custom demographic cuts, benchmarking and message testing.
Commission a study →