60.8% of matchups won
784 matchups
Elo 1569
tracked 2025/05/22 → 2026/10/26
mission: Produce health and hygiene products · Consumer products · companies · company in s and p 500 · businesses · company in fortune 500
Public sentiment
how often it gets picked, by matchup framing60%
picked as helping wellbeing
604 matchups
65%
picked as hurting wellbeing
180 matchups
On balance people see it as hurting.
Who rates it higher
See who rates Colgate-Palmolive higher
The 3 splits (party, gender, age, US vs. international) are free with an email. No password.
Rating over time
Elo, 7-day average · history as of 2025-08-29Related
Similar organizations
01
Procter & Gamble
→
51.8% wins · American multinational consumer goods corporation
02
Kimberly-Clark
→
53.2% wins · American multinational company
03
Unilever
→
63.0% wins · British multinational consumer goods company
04
General Mills
→
50.1% wins · American consumer goods manufacturer
05
Coca-Cola Company (The)
→
42.6% wins · American multinational beverage corporation
Known for
- Founded in 1806
- Acquired Tom's of Maine
- Sales in 200 countries
- Ranked 15th Most Trusted Brand
- Pioneered tube toothpaste
Based on 784 head-to-head matchups from Mic Check's global survey; ratings use Elo (1500 = neutral start). Latest data 2026/10/26. Full rankings ·
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