51.8% of matchups won
523 matchups
Elo 1370
tracked 2025/05/16 → 2026/10/18
mission: Produce household and personal products · Consumer goods · companies · businesses
Public sentiment
how often it gets picked, by matchup framing55%
picked as helping wellbeing
396 matchups
41%
picked as hurting wellbeing
127 matchups
On balance people see it as helping.
Who rates it higher
See who rates Procter & Gamble higher
The 3 splits (party, gender, age, US vs. international) are free with an email. No password.
Rating over time
Elo, 7-day average · history as of 2025-08-29Related
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53.2% wins · American multinational company
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Unilever
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63.0% wins · British multinational consumer goods company
Known for
- Acquired Gillette
- Introduced Pampers
- Launched Tide detergent
- Pioneered soap operas
- Sustainable packaging initiatives
Based on 523 head-to-head matchups from Mic Check's global survey; ratings use Elo (1500 = neutral start). Latest data 2026/10/18. Full rankings ·
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